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- Ký hiệu PL/XG: 658
Nhan đề: Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling / by Christoph Burmann and others
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001 | 169146 |
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002 | 12 |
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005 | 202205181427 |
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008 | 081223s2017 vm| vie |
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009 | 1 0 |
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039 | |a20220518142719|bngavt|y20220518142700|zngavt |
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082 | |a658 |
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245 | |aIdentity-Based Brand Management : |bFundamentals—Strategy—Implementation—Controlling / |cby Christoph Burmann and others |
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260 | |bSpringer, |c2017 |
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300 | |a324 p. |
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650 | |aMarket Research Business |
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650 | |aIndustrial Marketing |
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700 | |aBurmann, Christoph |
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700 | |aRiley, Nicola-Maria |
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700 | |aSchade, Michael |
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700 | |aHalaszovich, Tilo |
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852 | |aThư viện Đại học Nha Trang |
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856 | 1|uhttps://thuvien.ntu.edu.vn/ntukiposdata9/sachdientu/tienganh/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/identitybasebrandmanagement_christophburmann/0page_001thumbimage.jpg |
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890 | |c1 |
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