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  • Ký hiệu PL/XG: 338.95
    Nhan đề: Handbook of research on Asian business / edited by Henry Wai-chung Yeung.
DDC 338.95
Nhan đề Handbook of research on Asian business / edited by Henry Wai-chung Yeung.
Thông tin xuất bản Cheltenham, Glos, UK ;Northampton, MA : Edward Elgar, c2007.
Mô tả vật lý xvii, 488 p. : ill. ; 25 cm.
Thuật ngữ chủ đề International trade - Commerce.
Thuật ngữ chủ đề Economic integration.
Thuật ngữ chủ đề Foreign economic relations.
Tên vùng địa lý Asia
Môn học Marketing quốc tế
Tác giả(bs) CN Yeung, Henry Wai-Chung.
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020 |a1843769603
020 |a9781843769606
020 |a9781848440920 (pbk.)
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08200|222|a338.95
24500|aHandbook of research on Asian business / |cedited by Henry Wai-chung Yeung.
260 |aCheltenham, Glos, UK ;|aNorthampton, MA : |bEdward Elgar, |cc2007.
300 |axvii, 488 p. : |bill. ; |c25 cm.
504 |aIncludes bibliographical references and index.
5050 |aUnpacking the business of Asian business / Henry Wai-chung Yeung -- Strategy research in Asia / Andrew Delios, Wei Wei Xu and Kulwant Singh -- Towards an institution-based view of business strategy in Asia / Mike W. Peng -- Guanxi as the Chinese norm for personalized social capital / Peter Ping Li -- Transferring knowledge to enterprises in China / Eric W.K. Tsang -- Business organizations in China / Doug Guthrie and Junmin Wang -- Challenges of marketing to Asian consumers / Piyush Sharma... [et al.] -- Marketing practice 'crossvergence' in post-crisis Asia / Tim G. Andrews -- Entry and marketing strategies of FDI firms in China / Tung-lung Steven Chang -- China marketing / Ying Ho and Kam-hon Lee -- Global retailers and Asian manufacturers / Gary G. Hamilton and Misha Petrovic -- The state and transnational capital in adaptive partnership / Christopher M. Dent -- Capital's search for order / Nicholas A. Phelps -- Government policies towards FDI across East and Southeast Asia / Axè̀le Giroud -- Change and continuity in business organization / Lai Si Tsui-Auch -- How Taiwan built an electronics industry / John A. Mathews -- Cultural considerations of business and economic development in East Asia / F. Gerard Adams and Heidi Vernon -- The dynamics of southeast Asian Chinese business / Henry Wai-chung Yeung -- Innovation policies for Asian SMEs / Cristina Chaminade and Jan Vang -- Explaining multinational companies from the developing economies of East and Southeast Asia / Paz Estrella Tolentino -- Explaining the emergence of Thai multinationals / Pavida Pananond -- Corporate China goes global / Friedrich Wu.
650 0|aInternational trade - Commerce.
650|aEconomic integration.
650|aForeign economic relations.
651 0|aAsia
690|aMarketing quốc tế
7001 |aYeung, Henry Wai-Chung.
8561|uhttps://thuvien.ntu.edu.vn/ntukiposdata2/sachdientu/tienganh/300_khoahocxahoi/330_kinhtehoc/handbook of research on asian business_henry wai chung/01843769603_001thumbimage.jpg
890|a0|b0|c1|d2
999|aLibrary of Congress|tjetdsp_bibsummary
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