NHA TRANG UNIVERSITY'S LIBRARY

DDC	658.84
Tác giả CN	Hollensen, Svend.
Nhan đề	Global marketing : a decision-oriented approach / by Svend Hollensen.
Lần xuất bản	4th ed.
Thông tin xuất bản	Harlow : Financial Times Prentice Hall, 2007.
Mô tả vật lý	xxxviii, 714 p. : col. ill., col. maps ; 27 cm.
Phụ chú	Previous ed.: 2004.
Thuật ngữ chủ đề	Export marketing.
Thuật ngữ chủ đề	Business logistics - Management.
Thuật ngữ chủ đề	Export marketing Case studies.
Môn học	Marketing quốc tế


000	01062nam a2200349 a 4500
001	27104
002	12
003	OCoLC
004	EC8FA672-E8C6-4DBE-8CF7-B34E6A539803
005	201306201018
008	061222s2007 enkab b 001 0 eng
009	1 0
020	\|a0273706780 (pbk.)
020	\|a9780273706786 (pbk.)
039	\|a20130620101653\|bthanhnhan\|y20130620085130\|zthanhnhan
082	04\|222\|a658.84
100	1 \|aHollensen, Svend.
245	10\|aGlobal marketing : \|ba decision-oriented approach / \|cby Svend Hollensen.
250	\|a4th ed.
260	\|aHarlow : \|bFinancial Times Prentice Hall, \|c2007.
300	\|axxxviii, 714 p. : \|bcol. ill., col. maps ; \|c27 cm.
500	\|aPrevious ed.: 2004.
504	\|aIncludes bibliographical references and index.
650	0\|aExport marketing.
650	0\|aBusiness logistics - Management.
650	0\|aExport marketing Case studies.
690	\|aMarketing quốc tế
856	1\|uhttps://thuvien.ntu.edu.vn/ntukiposdata2/sachdientu/tienganh/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/global marketing a decision oriented approach_svend hollensen/00273706780_001thumbimage.jpg
890	\|a0\|b0\|c1\|d1
999	\|aCity University of Hong Kong

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