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Nhan đề: Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
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| 01133nam a22003014a 4500 |
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001 | 29474 |
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002 | 12 |
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004 | 91C49A8E-92A0-48B1-8833-635F595B41B5 |
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005 | 201807120836 |
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008 | 081014sc201 ohua b 001 0 eng d |
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009 | 1 0 |
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010 | |a 2008939395 |
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020 | |a0324593600 (hbk.) |
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020 | |a9780324593600 (hbk.) |
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039 | |a20180712083605|bvanpth|c20141227101738|dngavt|y20131213095429|zngavt |
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082 | |a658 |
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100 | 1 |aShimp, Terence A. |
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245 | 10|aAdvertising, promotion, and other aspects of integrated marketing communications / |cTerence A. Shimp. |
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250 | |a8th ed. |
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260 | |aMason, Ohio : |bSouth-Western Cengage Learning, |cc2010. |
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300 | |axx, 668 p. : |bill. (some col.) ; |c29 cm. |
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504 | |aIncludes bibliographical references and indexes. |
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650 | 0|aDirect marketing. |
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650 | 0|aCommunication in marketing. |
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690 | |aMarketing căn bản |
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690 | |aQuản trị chiến lược xúc tiến |
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856 | 1|uhttps://thuvien.ntu.edu.vn/ntukiposdata3/sachdientu/tienganh/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/advertisingpromotion_terence a shimp/z0324593600_001thumbimage.jpg |
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890 | |a0|b0|c1|d4 |
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