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- Ký hiệu PL/XG: 659.1
Nhan đề: Advertising, Promotion, and other aspects of Integrated Marketing Communications / by J. Craig Andrews, Terence A. Shimp
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002 | 12 |
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004 | 693FE8E7-BE81-4A21-A9CB-83A1E64BC852 |
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005 | 202112171759 |
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008 | 081223s2017 vm| vie |
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009 | 1 0 |
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039 | |y20211217175741|zngavt |
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082 | |a659.1 |
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100 | |aAndrews, J. Craig |
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245 | |aAdvertising, Promotion, and other aspects of Integrated Marketing Communications / |cby J. Craig Andrews, Terence A. Shimp |
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250 | |a10th Edition |
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260 | |bCengage Learning, |c2017 |
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300 | |a658 P. |
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650 | |a Direct Marketing |
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650 | |aBusiness Marketing |
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650 | |aGlobal Marketing |
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690 | |aNghiên cứu marketing |
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690 | |aQuản trị marketing |
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700 | |aShimp, Terence A. |
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852 | |aThư viện Đại học Nha Trang |
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856 | 1|uhttps://thuvien.ntu.edu.vn/ntukiposdata9/sachdientu/tienganh/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/advertisingpromotionandotheraspects_jcraigandrews/0page_001thumbimage.jpg |
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890 | |c1 |
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