- Sách ngoại văn
- Ký hiệu PL/XG: HF5415.126 .B577 2008
Nhan đề: Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
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LCC
| HF5415.126 | |
DDC
| 658.8/72 | |
Tác giả CN
| Blattberg, Robert C., | |
Nhan đề
| Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. | |
Thông tin xuất bản
| New York : Springer, 2008. | |
Mô tả vật lý
| xxiv, 871 p. : ill. ; 25 cm. | |
Tùng thư
| International series in quantitative marketing ; | |
Thuật ngữ chủ đề
| Consumer profiling. | |
Thuật ngữ chủ đề
| Database marketing. | |
Môn học
| Quản trị marketing | |
Tác giả(bs) CN
| Kim, Pyŏng-do, | |
Tác giả(bs) CN
| Neslin, Scott A., |
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000
| 01376nam a22003854a 4500 |
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| 001 | 4853 |
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| 002 | 12 |
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| 004 | 8DCAB8D6-E560-404E-861B-2D55FAFDD90A |
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| 005 | 201204031536 |
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| 008 | 070829s2008 nyua b 001 0 eng |
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| 009 | 1 0 |
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| 010 | |a 2007936366 |
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| 020 | |a0387725784 (hbk. : alk. paper) |
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| 020 | |a9780387725789 (hbk. : alk. paper) |
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| 035 | |a(OCoLC)212409900 |
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| 035 | |a6410043 |
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| 039 | |a03-Apr-2012 08:36:58|bretbatler|c03-Apr-2012 08:05:29|dretbatler |
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| 050 | 00|aHF5415.126|b.B577 2008 |
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| 082 | 00|222|a658.8/72 |
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| 100 | 1 |aBlattberg, Robert C.,|d1942- |
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| 245 | 10|aDatabase marketing : |banalyzing and managing customers / |cRobert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
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| 260 | |aNew York : |bSpringer, |c2008. |
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| 300 | |axxiv, 871 p. : |bill. ; |c25 cm. |
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| 490 | 1 |aInternational series in quantitative marketing ;|v18 |
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| 504 | |aIncludes bibliographical references (p. 801-845) and index. |
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| 530 | |aAlso available on the World Wide Web. |
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| 650 | 0|aConsumer profiling. |
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| 650 | 0|aDatabase marketing. |
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| 690 | |aQuản trị marketing |
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| 700 | 1 |aKim, Pyŏng-do,|d1958- |
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| 700 | 1 |aNeslin, Scott A.,|d1952- |
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| 776 | 1 |cOnline|w(OCoLC)535264051 |
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| 830 | 0|aInternational series in quantitative marketing ;|v18. |
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| 856 | 1|uhttps://thuvien.ntu.edu.vn/ntukiposdata/ntulibdigitalcollections/coverimages/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/databasemarketingthumbimage.jpg |
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| 890 | |a0|b0|c1|d2 |
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