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- Ký hiệu PL/XG: 658.827
Nhan đề: Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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| 01401nam a2200337 a 4500 |
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| 001 | 29382 |
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| 002 | 12 |
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| 004 | 969B7440-7AD9-461B-9CE3-5D5CC81AAA7C |
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| 005 | 201501071626 |
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| 008 | 080521s2009 enka b 001 0 eng |
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| 009 | 1 0 |
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| 010 | |a 2008021896 |
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| 020 | |a0203996178 (ebook) |
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| 020 | |a0415443261 (hbk.) |
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| 020 | |a9780415443272 (pbk.) |
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| 039 | |a20150107162639|bngavt|c20131204141500|dngavt|y20131204140005|zngavt |
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| 082 | |a658.827 |
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| 100 | 1 |aHeding, Tilde. |
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| 245 | 10|aBrand management : |bresearch, theory and practice / |cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. |
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| 260 | |aLondon ;|aNew York : |bRoutledge, |c2009. |
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| 300 | |axviii, 267 p. : |bill. ; |c24 cm. |
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| 504 | |aIncludes bibliographical references and indexes. |
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| 650 | 0|aBranding (Marketing) |
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| 650 | 0|aBrand name products |
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| 690 | |aQuản trị thương hiệu |
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| 700 | 1 |aBjerre, Mogens,|d1959- |
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| 700 | 1 |aKnudtzen, Charlotte F. |
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| 856 | 1|uhttps://thuvien.ntu.edu.vn/ntukiposdata3/sachdientu/tienganh/600_khoahocungdung_congnghe/650_quanly_dichvuphuthuoc/brandmanagement_tilde heding/z041544327x_001thumbimage.jpg |
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| 890 | |a0|b0|c1|d5 |
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