|
DDC
| 658.8/12 |
|
Tác giả CN
| Peck, Helen. |
|
Nhan đề
| Relationship marketing :strategy and implementation /Helen Peck ... [et al.]. |
|
Thông tin xuất bản
| Oxford ;Boston :Butterworth Heinemann,1999. |
|
Mô tả vật lý
| xiv, 509 p. :ill. ;24 cm. |
|
Tùng thư(bỏ)
| [CIM professional] |
|
Phụ chú
| "Published in association with the Chartered Institute of Marketing." |
|
Phụ chú
| Series statement on jacket. |
|
Thuật ngữ chủ đề
| Relationship marketing. |
|
Tác giả(bs) CN
| Payne, Adrian |
|
Tác giả(bs) TT
| Chartered Institute of Marketing. |
|
|
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| 100 | |aPeck, Helen. |
|---|
| 245 | 00|aRelationship marketing :|bstrategy and implementation /|cHelen Peck ... [et al.]. |
|---|
| 260 | |aOxford ;|aBoston :|bButterworth Heinemann,|c1999. |
|---|
| 300 | |axiv, 509 p. :|bill. ;|c24 cm. |
|---|
| 440 | 0|a[CIM professional] |
|---|
| 500 | |a"Published in association with the Chartered Institute of Marketing." |
|---|
| 500 | |aSeries statement on jacket. |
|---|
| 504 | |aIncludes bibliographica references and index. |
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| 650 | 0|aRelationship marketing. |
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| 700 | 1 |aPayne, Adrian |
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| 710 | 2 |aChartered Institute of Marketing. |
|---|
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| 890 | |c1 |
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