STT Nội dung
1
2
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Mason, Ohio : South-Western Cengage Learning, c2010.
xx, 668 p. : ill. (some col.) ; 29 cm.
Shimp, Terence A.

Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:4)

3
4
Key marketing skills : Strategies, tools and techniques for marketing success / Peter Cheverton
London and Sterling, VA : Kogan Page, 2004
xxxi, 383 p. : ill. ; 24 cm.
Cheverton, Peter

Tài liệu số:1

5