NTU Trường Đại học Nha Trang
Bộ GD&ĐT
Tra cứu văn bằng
E-Learning
E-Office
Electronic Commerce Research and Applications, Tập 13, Số 2, 2014
Mục lục:
DòngNội dung
1Electronic Commerce Research and Applications
2Contents of Vol. 13, Issue 2
3Linguistic characteristics of shill reviews / Toan Ong, Michael Mannino, Dawn Gregg
4Analysis of fraudulent behavior strategies in online auctions for detecting latent fraudsters / Jau-Shien Chang, Wen-Hsi Chang
5An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats / Pingjun Jiang, Siva K. Balasubramanian
6An incentive mechanism designed for e-marketplaces with limited inventory / Yuan Liu, Jie Zhang
7Approximations to auctions of digital goods with share-averse bidders / Jinxiang Pei, Diego Klabjan, Wei Xie
8Performance analysis of keyword advertising campaign using gender-brand effect of search queries / Partha Mukherjee, Bernard J. Jansen