Thư Viện trường Đại Học Nha Trang

Design management journal , Tập 23, Số 3, 2012

Mục lục:

Dòng	Nội dung
1	Something Ventured, Something Gained / Sue Bencuya
2	Spend your nights and weekends at a “second job” with no pay, long hours and high stress? Why would anyone do such a thing? For the huge satisfaction of creating your own company / Ryan Eder
3	India’s growing middle class and young population is an opportunity retailers can’t ignore. But the Indian consumer market is complicated and diverse, and it requires an entrepreneurial mindset / Swapna Pradhan
4	Design activities have become much broader; designers’ skill sets are expanding; the designer-client interface is more collaborative than ever before. Nowhere is this more apparent than in new product development / Fiona Maciver
5	Saying yes to a designed network of farmers and consumers is bringing together French communities and covering grocery bills for network leaders / Natalie Ortiz
6	With an eye to reaching a target group of twenty-somethings, a design company and a beverage manufacturer join forces / Yu-Jin Kim and Karen Reuther
7	India’s growing middle class and young population is an opportunity retailers can’t ignore. But the Indian consumer market is complicated and diverse, and it requires an entrepreneurial mindset / Swapna Pradhan
8	Designing for cultures that are radically different from one’s own requires more than empathy and design skills / Søren Ingomar Petersen and Sofia Hussain
9	A country’s history tells us a lot about its attitude towards design and its levels of prosperity / Alpana Parida
10	Designing in an entrepre-neurial spirit means more than designing one’s own products. It can also mean thinking about how we work and the processes through which that work is defined and offered / Mark Thorpe