Thư Viện trường Đại Học Nha Trang

Design management journal , Tập 23, Số 1, 2012

Mục lục:

Dòng	Nội dung
1	Why “our way” trumps “my way” / Thomas Lockwood
2	Less protective. More repectful. / Karen Reuther
3	Hungry for organic growth? These authors have devised a simple set of tools to help practicing managers taste early success / Jeanne Liedtka and Tim Ogilvie
4	Collaboration means different things to different people, and personal factors also affect how creative groups collaborate. It’s important to establish, from the outset, not just what will be accomplished, but how / Alex M. Dunne and Tonya M. Peck
5	When brands merge or are acquired, a collaborative approach to rebranding encourages teamwork and leverages knowledge and expertise / Scott Lucas and others
6	Before making big strategic bets, effective corporate innovators build a strong foundation of internal partnerships / Kingshuk Das
7	Most strategic conversations fall under one of three catego-ries: building understanding, shaping choices, and gaining alignment/making decisions. Better design tools can help managers make these conver-sations more successful / Chris Ertel and Lisa Kay Solomon
8	It’s less about “me” and “we” and more about “them”—that’s true when we parent our children, and it’s also true when we manage design collaborations / Harnish Jani and Ravi Sawhney
9	Many companies try to encourage customer feedback; some even enlist their customers as co-creators. Here are some suggestions for getting the most out of the relationship / Riley Gibson
10	What role can design research play as a foundation for better cultural understanding and improved business success? / Kathryn Best, Brigitte Wolf, Kees van Wijk
11	Managing the design of video-game extensions is not as easy as it looks; these experts have devised a five-point model to ensure the best fit between core brand and game extension / Jasper Wuts and others