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Design management journal , Tập 22, Số 4, 2011
Mục lục:
DòngNội dung
1The real “product” is the integrated product. / Thomas Lockwood
2Everything matters / Karen Reuther
3Product concepts and services can suffer from siloing, just as knowledge within a company can. We need to think more holistically if we want to design products that offer distributed, yet connected, services / Samantha Starmer
4Product designers are learning to take on the role of translator—someone who can listen to the consumer’s voice and essentially interpret cultural behavior / Clive Grinyer
5The commoditization of high-quality products is causing companies to look beyond the product itself for sources of differentiation and value. They are discovering that services are the front line in the face they present to customers / Joe Heapy
6Are social networks making brands irrelevant? Who are you more likely to trust—the “everyday experts” you follow on Twitter, your Facebook contacts, or some company’s marketing team? / Daniel Formosa
7Once upon a time consumers bought products to fit their needs. Now, successful companies design service alternatives that meet those same needs / Jeneanne Rae, Carl Fudge, Colin Hudson
8Product differentiation and associated intellectual property rights are best arrived at deliberately. They are too important to be left to chance / Joshua L. Cohen
9Products that are smart, connected, and worth a premium price—they’re every manufacturer’s dream. But to what end, and toward what kind of user experience? / Michelle Berryman
10A year ago in Wales, you could not find even one design agency that practiced service design. Design Wales set out to change that / Paul Thurston and Gavin Cawood