Thư Viện trường Đại Học Nha Trang

Design management journal , Tập 22, Số 3, 2011

Mục lục:

Dòng	Nội dung
1	Parting Notes / Thomas Walton
2	Collaborate. Nurture. Innovate. / Karen Reuther
3	A more sophisticated vision of design management recognizes multiple, seemingly contradictory, strategies—even within a single organization—for addressing business challenges. It’s a pluralism that values outcomes over formulaic thinking / Cabirio Cautela and Francesco Zurlo
4	The integration of corporate and consultant voices can have impressive benefits. Here are specific ecommendations for achieving this synthesis, with examples demonstrating the positive results such an effort can yield / Beverly Bethge and William Faust
5	The collaboration between client and consultant works best as a partnership with well-defined roles and expectations, a principle confirmed in cases about Dell, Starbucks, and Wells Fargo / Rodney Abbot, Connie Birdsall, Brendán Murphy
6	If “visionary” is the attribute a business seeks, then these seven qualities are a must. Discover which traits matter most and how talented executives have translated these ideals into action / Frans Joziasse
7	We are entering the breathtaking world of open innovation. Liberated by digital media, the development of ideas from concept to three-dimensional reality is moving from a corporate undertaking to the hands of ad-hoc collaborative teams / Ziv Bar Ilan
8	The nexus of client and consultant is always evolving. Here’s an assessment of options, challenges, risks, and pathways to best value in this dynamic design management partnership / Deanne Beckwith
9	This article is about being of two minds. Managers not only have to discern the differences in these perspectives, but also articulate project goals in terms appreciated by either stakeholder / Michael B. Beverland and Francis J. Farrelly
10	If design managers want to nurture creativity, they need to know what motivates individuals. The insights of psychologists Abraham Maslow, Carl Rogers, and Rollo May offer alternatives related to this issue / Gary Whitlock
11	Creative innovation is at the heart of LG Hausys’s international success. Leveraging multiple design strategies as a business model, this Korean company is establishing a unique reputation in a competitive marketplace / Bo Young Kim and Joon Hye Baek