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Journal of consumer policy, Tập 37, Số 2, 2014
Mục lục:
DòngNội dung
1Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue / Gunnar Mau & Hanna Schramm-Klein & Lucia Reisch
2A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour / Oliver B. Büttner & Arnd Florack & Benjamin G. Serfas
3Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People / Tali Te ’ eni-Harari
4Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8 – 13-Year-Old Children / Iris Vermeir & Dieneke Van de Sompel
5Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge / Yann Verhellen and others
6The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames — the Role of Media Context and Presence / Martin K. J. Waiguny & Michelle R. Nelson & Ralf Terlutter
7Adolescents ’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks / Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert
8Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge / Cagri Yalkin & Richard Rosenbaum-Elliott