Thư Viện trường Đại Học Nha Trang

International journal of consumer studies. Tập 34, Số 4, 2010-7

Mục lục:

STT	Nội dung
1	Epicureanism and the poetics of consumption / Dawn Wood
2	Doing sensory ethnography in consumer research / Anu Valtonen, Vesa Markuksela and Johanna oisander
3	Netnographic inquiry and new translocal sites of the social / Joonas Rokka
4	Understanding college students’ opinions on a smoking policy / Yoon-Na Cho and Sharon A. DeVaney
5	Self-reporting vs. observation: some cautionary examples from parent/child food shopping behaviour / Malene Gram
6	Using projective techniques to tap into consumers’ feelings,perceptions and attitudes . . . getting an honest opinion / Susan Doherty and Roy Nelson
7	Procedural methodology for a grounded meta-analysis of qualitative case studies / Celia Stall-Meadows and Adrienne Hyle
8	Paradigm, methodology and method: intellectual integrity in consumer scholarship / Sue L.T. McGregor and Jennifer A. Murnane
9	Green consumer market segmentation: empirical ﬁndings from Portugal / Arminda M. Finisterra do Paco and Mário Lino Barata Raposo
10	The ethical and policy implications of proﬁling ‘vulnerable’ customers / Paul Harrison and Charles Gray
11	An assessment of the proximity of clothing to self scale for older persons / Young-A Lee and Mary Suzanne Sontag
12	How do U.S. and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003? / Bodo E. Steiner and Jun Yang
13	Determinants of green electricity adoption among residential customers in Germany / Torsten J. Gerpott and Ilaha Mahmudova
14	Consumer-generated media and product labelling: designed in California, assembled in China / Stephen G. Saunders
15	A case study in Hawaii: who will pay more for organic cotton? / Shu-Hwa Lin