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1
Marketing Research: Methodological Foundations (Book Only) 10th Edition / Dawn Iacobucci, Gilbert A. Churchill
South-Western College Pub, 2009
625 p.
Iacobucci, Dawn

Tài liệu số:1
2
Advertising, Promotion, and other aspects of Integrated Marketing Communications / by J. Craig Andrews, Terence A. Shimp
Cengage Learning, 2017
658 P.
Andrews, J. Craig

Tài liệu số:1
3
Business Marketing Management B2B : 12th Edition / Michael D. Hutt, Thomas W. Speh
South-Western College Pub, 2016
669 p.
Hutt, Michael D.

Tài liệu số:1
4
Business Model Pioneers : How Innovators Successfully Implement New Business Models / by Kai-Ingo Voigt, Oana Buliga, Kathrin Michl
Springer, 2017
215 p.
Voigt, Kai-Ingo

Tài liệu số:1
5
Business-to-Business Marketing / U.C. Mathur
SAGE Publications, 2020
604 p.
Mathur, U.C.